Reid & Taylor are delighted to become part of the Woolmark Gold campaign.

CaptureLaunched in October 2012 it positions Merino wool as the prestigious fibre of choice in the rapidly growing Chinese domestic market for luxury goods.

The campaign was established to meet this increasing demand for premium products and fibres, and allows luxury consumers to know more about the story behind the Merino wool product.

Chinese consumers of premium products are increasingly astute and are demanding the greatest integrity and provenance.

A series of films have been created to engage consumers on the luxury of Woolmark Gold.

Click here to view:

Woolmark Gold – The world’s finest Merino wool fashion

Woolmark Gold – The crafting of excellence

The Woolmark Gold symbol is a trademark of The Woolmark Company Pty Ltd